PA Stefan Marschall teaches \u201eTechnology and Innovation Management\u201d as a\nlecturer at the bbw University of Applied Science, Berlin.<\/p>\n\n\n\n
The course is\ndivided into three sections: <\/p>\n\n\n\n
1) Generating\nInnovations<\/p>\n\n\n\n
2) Protection and Utilization\nof Innovations<\/p>\n\n\n\n
3) Standardization<\/p>\n\n\n\n
The first sector \u201cGenerating Innovations<\/strong>\u201d comprises a conceptual and historical introduction to the subject matter. Actual examples are used to illustrate why innovations are important, in particular from an entrepreneurial point of view, and how an innovation-friendly environment can be created.<\/p>\n\n\n\n The second section \u201cProtection and Utilization of Innovations<\/strong>\u201d includes measures to prevent unauthorized third parties from utilizing said innovations or from using the invention – key concept: licensing. There will be an introduction into industrial property rights, in particularly with reference to patent laws, plus an explanation of the differentiation from other protective measures, such as confidentiality, agreements and additional performance protection relating to competition law.<\/p>\n\n\n\n The third section \u201cStandardization<\/strong>\u201d encompasses measures to establish an innovation as the preferred solution in the market. The creation of norms and standards is illustrated with reference to actual examples and their national and international potentials are highlighted, in particular for start-up companies. Norms, de-jure- and de-facto-standards are weighed up against one another, and those patents and licences which are essential for upholding standards will be discussed – key concept FRAND.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" PA Stefan Marschall teaches \u201eTechnology and Innovation Management\u201d as a lecturer at the bbw University of Applied Science, Berlin.<\/p>\n","protected":false},"author":2,"featured_media":940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\n